Inside PR #405: Starbucks Starcrossed
On this week’s Inside PR, Gini Dietrich, Martin Waxman and I talk about three issues: Starbuck’s #RaceTogether initiative, the change to Google’s search algorithm to penalize Websites that are not...
View ArticleInside PR #406: All Things News
It’s been a big couple of weeks in the worlds of social media and journalism. Periscope. Meerkat. Facebook hosting news sites. More snow in Ottawa. Oh my! Facebook is in discussion with several media...
View ArticleInside PR #407: PR generalists versus specialists
Martin here and it’s a jam-packed episode this week. But first a milestone: it’s been nine years since Terry Fallis and David Jones started Inside PR and we want to give Terry and Dave a big...
View ArticleInside PR #408: Now we are all Irish
On this week’s Inside PR, Gini Dietrich, Martin Waxman and I talk about three things: Twitter’s move of non-American account holders to Ireland; LinkedIn as a content publishing platform; and...
View ArticleInside PR #409: Living in a world of micro-moments and video to go
Martin here and excuse me while I check my phone. I’m having a micro-moment. But more on that in a few, er-moments. This week it’s Joe and me; Gini’s on the road. And because of our schedules recently,...
View ArticleInside PR 411: Communications Across Borders
What happens when we are trying to communicate with people who live in another place with a distinctively different culture? Do they do things differently there? How can we be sensitive to these...
View ArticleInside PR#412: Challenges for PR Industry to Change
Though we recorded this the afternoon of game six, the Blackhawks won the Stanley Cup that evening! Go Blackhawks! The parade was yesterday and more than two million people descended on Soldier Field...
View Article#413: A Swift Response to Intellectual Property
This week we put on our pop music hats and talk about intellectual property and Taylor Swift. But first #IPRMustKnow: Google launches YouTube Newswire to verify breaking video news in real-time. Is the...
View ArticleInside PR 410: Martin, you complete me.
You want to make your point. So, which do you try to do? Appeal to your listeners emotions? Or hit them with cold, hard reason? Martin Waxman and I have a wide ranging and maybe too personal discussion...
View ArticleInside PR #414: Humans vs. Algorithms
This week on Inside PR, Martin Waxman, Gini Dietrich and I give you three #IPRMustKnows plus we talk about First, the #IPRMustKnows: Meerkat introduces and embeddable player. Now you can put your...
View ArticleInside PR 415: You Talkin' to Me?
In this week’s edition of #IPRMustKnow, which you, our dear listeners, seem to like, we discuss: Yelp traffic could decline for the first time ever after Google changed its search algorithm. Web design...
View ArticleMeerkat, Facebook and Twitter changes plus shifts in news channels
Martin here and I hope you don’t mind if I start with a plug. I’m heading to SXSWV2V in Las Vegas to be a mentor and on a panel called, The Best City in the World May Not Be a City at All. We’ll be...
View ArticleInside PR tackles the future of media
On this week’s Inside PR podcast, Martin Waxman, Gini Dietrich and Joseph Thornley talk about three #IPRMustKnows. All three involve either Google or Facebook and two relate to video. Listen to the...
View ArticleInside PR 418: The IPR Book Club Cometh
Joseph Thornley here. On this week’s Inside PR, Gini Dietrich, Martin Waxman and I talk about Gini’s experiment reposting older content and some of the trends in blogging and publishing that it pointed...
View ArticleInside PR 419: The Internet is Dead
In this week’s edition of #IPRMustKnow, we discuss: It is the end of an era. Neville Hobson hangs up the podcasting kit after a decade on air. Spin really does suck when apps are called “social...
View ArticleInside PR #420: Neville Hobson Hangs Up His Mic
This week, we have something special: Joe’s interview with Neville Hobson, co-host of the Hobson & Holtz Report and one of the first PR podcasters. But first, our #InsidePRMustKnow segment. Martin:...
View ArticleInside PR 421: The Business of Podcasting
This week, on Inside PR 421, we introduce our first Inside PR Book Club #IPRBookClub, featuring The Business of Podcasting by Donna Papacosta and Steve Lubetkin. We’re not alone in the book club. Mark...
View ArticleInside PR 422
It’s the last week of summer and Joe, Martin, and I are ready to read some books. We hope you enjoyed our first installment of book club…and will participate in future events. This week, we discuss the...
View Article423: Has Big Tech Become Too Powerful?
We’re back after a brief end of summer hiatus and start off with this week’s #IPRMustKnow segment. Martin: Signal, Facebook’s new app for FB and Instagram, gives journalists a set of tools to discover...
View Article#424: Networking Leeches
It’s the end of the third quarter and it’s time to get serious about the end of the year. There are, after all, only 12 more Fridays until Christmas (as Buddy the Elf likes to remind us). Before we get...
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